CaSe Studies

Challenge:
Armed with extremely aggressive pricing, a competitor had taken some 50% of this customer’s business in a key product line. Specialty Polymers was brought in to create a polymer that could compete with that product in overall cost effectiveness.


Solution:
Instrumental to the new product development were clear communication between our plants and labs, as well as a shared philosophy between Specialty Polymers and the customer in how the product must be defined by a thorough understanding of customer needs. Thanks, too, to our Technical Manager’s extensive knowledge of the application, we were able to get out of the blocks quickly. 

Throughout the process, both parties were more than willing to share the kind of information that would mutually benefit our businesses and ensure a workable, manufacturable end product.


Results:
Just what the market ordered: a product that eclipsed the competition in cost efficiency by being not only cheaper, but cleaner and requiring less volume to achieve the same result. 

Challenge:
Unsatisfied with one of their current product offerings, this customer had heard about Specialty Polymer’s developments in that area and requested that we send them a sample.  


Solution:
After receiving and testing several totes of our product, the customer compiled a list of custom requirements for us to meet. Our chemists went to work on achieving their performance criteria and developed a unique new product that met all the requested targets. 


Results:
As they became comfortable with the new Specialty Polymers formulation, the customer gradually transitioned away from packaged good purchases to bulk volume. Experience demonstrated that their coating formulation was significantly more cost effective using our polymer, and they were able to apply it with confidence to their gloss and pastel bases. Subsequently, they are now looking to Specialty Polymers to match other product specifications in similar fashion.

Challenge:
This customer was originally looking for a backup supplier in case their current vendor discontinued its product.


Solution:
Initially, Specialty Polymers modified one of its base products to match the exact properties needed. Having seen our capabilities, the customer was interested in taking the modifications further to achieve even better performance. Our labs went to work creating a formulation that was softer and achieved superior adhesion — and we continued to tweak the product even after its launch, as further performance goals arose.  


Results:
Six months of testing, research and collaboration achieved not only a successful new product commercialization for the customer, but opened up a well-regarded new product niche for Specialty Polymers. Our ability to respond quickly as new performance criteria arose has made us a valued ongoing partner.

Challenge:
This customer was frustrated by polymers that fell short of their performance needs and whose inflexibility forced them adjust their own formulas to fit what was available. They were determined to make the best, most uncompromising paints available to their customers — a commitment which incorporated their own rigorous testing protocols. One example: a unique test of 100-year UV resistance.


Solution:
The customer found a collaborative partner in Specialty Polymers. Formulation chemists from both companies connected over a series of meetings, with many samples provided and tested with streamlined evaluation, feedback and turnaround on both ends. Specialty Polymers proved itself willing and able to adjust our products much faster than other suppliers. Instead of burdening them with linecards of many and various products to evaluate, we promptly got down to the business of creating customized polymers to precisely fit their application.


Results:
Both parties discovered many parallels in our business philosophies and culture — a constructive fit which helped our supplier/customer team successfully commercialize four new products for this customer within the first 12 months of the relationship.

Challenge:
This customer originally asked one of our competitors to modify a polymer in a way that would make it easier to clean their machines.  The competitor declined this request but reached out to Specialty Polymers for help.


Solution:
During research and development, Proposition 65, California’s toxic chemical regulation and labelling law, went into effect. The customer was impressed that Specialty Polymers was well ahead of the market in Prop 65 labeling. As a privately held company, they were further attracted to us for our similar culture and customer orientation. 


Result:
The customer and Specialty Polymers are currently in the final stages of testing and development, with a new product on target to commercialize in 2021 and many other results of our partnership expected soon.